Tel Aviv has always been a fashionable city, featuring the likes of home-grown designers such as Sigal Dekel, David Sasson, and Mayu, to the mainstream multi-national labels like Burberry, Gucci, and Louis Vuitton. What really makes the Tel Aviv fashion scene interesting, however, is the great array of boutique shops featuring international small-batch labels and designers. With the help of these shops, Tel Aviv is truly becoming a fashion center in it’s own right, with Tel Avivians becoming better dressed by the day. In this series, we’ll be sharing our favorite boutiques around town, offering up some of Tel Aviv’s finest collections. Happy shopping!
STORY – Dizengoff 246 (Corner of Basel), Tel Aviv
North Dizengoff and Basel are one of the city’s most prestigious shopping districts, with numerous private label shops and international boutiques lined throughout both the main and side streets. STORY is a unique boutique featuring little-known international labels, most of which are exclusive to their shop, with STORY also being an exclusive importer of many of today’s hottest brands. With additional branches on 60 Sheinkin Street and in the Ramat Aviv Mall, STORY carries an eclectic mix of clothing, shoes,and accessories for both men and women, a rarity in heavily womenswear oriented Tel Aviv. STORY offers labels from throughout the world, including Nudie Jeans from Sweden, B.D. Baggies from New York, Fly London, and Goliath from the Netherlands. Geared towards the 20 something demographic, STORY offers contemporary fashion in a beautiful setting, making it a must-go destination for anyone shopping in Tel Aviv. Enjoy!